April Event: Advertising and Promotion - A General Overview
Monthly Program:
Wednesday, April 25th 2018
Advertising and Promotion - A General Overview
Program Speaker:
Micheline Awad, MBA
Directory Regulatory Affairs, Advertising and Promotion
Neurocrine Biosciences, Inc.
San Diego, CA
Event Agenda: Date:
Wednesday, April 25th, 2018
Time: 5:15 – 6:00 PM Registration & Snacks
6:00 – 6:05 PM Welcome and Announcements
6:05 – 7:05 PM Program Presentation
7:05 – 7:30 PM Q & A
LOCATION:
BD (former CareFusion)
3770 Torrey View Court
San Diego, CA 92130
View Map Program Topic:
The professional field of regulatory advertising and promotion has become increasingly essential to pharmaceutical companies. To ensure compliance with this progressive and continually changing field, a regulatory advertising and promotion professional must have a comprehensive understanding of laws and regulations governing prescription drug promotion.
Program Summary:
This interactive session will provide you with an introduction to Advertising and Promotion, background on FDA’s role and enforcement action, insights on Promotional Review Committee (PRC) best practices to create an efficient and high-functioning team, as well as launch preparation strategies including tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch.
At the end of this program, attendees will:
Learn about relevant Advertising and Promotion regulations and guidances
Identify trends reflected in the latest enforcement actions and guidances issued by the FDA
Recognize current industry Promotional Review Committee (PRC) best practices and challenges facing the review committee
Leverage approaches to enhance efficiency in PRC and focus on roles and responsibilities
Understand challenges resulting from today's regulatory and technology environment
Provide brief overview and helpful tips for launch strategies including cross-functional team collaboration and senior management support
Speaker Biography:
Micheline Awad leads the Neurocrine Biosciences Promotional Review Committee (PRC) as well as represents Regulatory on the Medical Review Committee (MRC). She has over 16 years of Biotechnology/Pharmaceutical industry experience including 3 years in Regulatory Affairs (RA) and 10 years in RA - Advertising & Promotion. She has been at Neurocrine Biosciences for 1.5 years. Micheline’s Regulatory experience includes Biologic, Drug, and Device, and multiple product/indication launches. She received her M.B.A. from University of Southern California with a focus on Strategy and Marketing, and her B.S. in Biology specializing Biotechnology from George Mason University.
Please make your reservation early. The online registration due date is Monday, 23 April 2018. Credit Cards are accepted online only. Cash and Check are accepted at the door.
Online Pre-registration (through Monday April 23rd, 2018): $15 SDRAN Member, $25 Non-Member
Onsite Registration: $25 SDRAN Member, $35 Non-Member
For Questions Email: programs@sdran.org
DIRECTIONS:
From the North 5:
I-5 South toward San Diego
Exit toward Carmel Mountain Rd
Left onto Carmel Mountain Rd
Left onto Torrey View Court
Facility is on the right
From the South 5:
I-5 North toward Del Mar
Merge onto I-5 local Bypass
Take Carmel Mountain Rd exit (32)
Turn right onto Carmel Mountain Rd
Turn left onto Torrey View Court
Facility is on the right